ORALAB

The AI creative platform for studio-quality product images and video.

Applied AI Research Lab Visual Commerce
01 · The problem

Traditional production can be beautiful, but slow, expensive and tedious.

Every new campaign means another shoot to plan, budget and wait on before a single image goes live.

Costly shoots

Studio, models, props and retouching, paid again for every refresh.

Weeks of waiting

Brief to delivery takes 2 to 3 weeks. Campaign moments pass by.

Reshoot cycles

One wrong angle or light means the whole loop starts again.

Every format, again

Marketplace, social, ads and website all demand different images.

Heavy logistics

Coordinating studios, models and agencies is a project in itself.

02 · What we do

With ORA AI, one raw photo becomes a full campaign in minutes.

Raw client photoRaw · sent by client
Angled product view
On-wrist lifestyle
Golden hour
Signature luxury
Raw client photoRaw · sent by client
Studio product view
On-ear lifestyle
Jasmine & silk
Stone editorial
Raw client photoRaw · sent by client
On-neck close-up
Resort lifestyle
Wet stone editorial
Champagne drapery
Raw client photoRaw · sent by client
Studio product view
On-hand lifestyle
Evening occasion
Velvet editorial
03 · The comparison

AI generation is easy. Reliable production is not.

ORA is designed as a production system, not another prompt box.

Raw models
ChatGPT · Gemini
Wrapper tools
UI on raw models
ORALAB
Quality system
Product fidelity~25 to 30% preservedInherited failureQuality-gated, every image
Brand understandingPrompt-dependent~Some contextPersistent brand memory
Creative directionYou prompt~TemplatesORA directs the work
Quality controlNoneLimitedEval & repair before delivery
Scale4 to 5 images~Limited5,000+ images daily
Cost at scale~Wasted retriesRetries + markupRight first time
04 · Our specialisation

We specialise in Jewellery.

The category where AI has to get it right. Jewellery exposes visual errors instantly: a wrong prong, stone, proportion or reflection makes an image commercially unusable. That is why we built our deepest systems here.

Diamond halo ring
Ornate gold bangle
Diamond necklace on model
Gold diamond rings
Stones & settings

Every stone stays true

Cut, colour, clarity and setting geometry preserved exactly as photographed.

Metal & texture

Real metal behaviour

Polish, engraving, plating tone and reflections rendered faithfully, not approximated.

On-model try-ons

Worn the right way

Correct size, placement and drape on diverse models, across skin tones and poses.

Catalogue consistency

Identical at scale

The same piece stays the same piece across every angle, scene and campaign.

05 · Under the hood

5 steps from raw image to final campaign, powered by the ORA Agent.

Step 1

Brand Memory

A persistent memory holds your products, guidelines, reference library and visual language.

Step 2

Analyse Product

Vision models read product geometry: stones, settings, textures and material properties.

Step 3

Understand User Intent

Intent extraction turns your hint into a creative direction, with gap checks that ask before assuming.

Step 4

Generate Image/Videos

Frontier model routing picks the best engine per job, with identity-locked generation keeping the product exact.

Step 5

Quality Check Output

An automated QA gate scores fidelity; an eval-and-repair loop fixes failures before delivery.

06 · Where can you use us

One platform for all your creative needs.

Social Media

Campaign visuals, reels and ad creatives. Fresh content weekly, not quarterly.

InstagramMeta AdsYouTubePinterest

Website

Hero banners, lookbooks and PDP imagery in a consistent brand world.

ShopifyWooCommerceWixWebflow

Marketplaces

Amazon
Flipkart
Myntra
Nykaa
Etsy
Walmart
Noon
Farfetch

Listing-compliant images at catalogue scale. Every SKU, every angle, every format.

07 · Who we work with

Global brands trust us for their most important visuals.

Damas Jewellery
UAE
Jawhara Jewellery
UAE
Alliel Jewellery
India
Carat Story
India
VBJ
India
08 · Client work

Work ORA shipped for real brands.

Damas JewelleryCampaign
Jawhara JewelleryCampaign
Alliel JewellerySocial
VBJBridal film
KeemtiCampaign
KeemtiSocial
KeemtiSocial
KeemtiAd film
09 · How we work

Two ways to work with us.

ORA Studio

Managed Studio

A 20+ member creative team on an agentic workflow producing 5,000+ images daily. You brief; we deliver campaign-ready assets on schedule.

Best for: brands that want output, not another tool to operate.

ORA Platform

Self-serve

Self-serve access to the same ORA Agent pipeline: moodboards, generation and quality checks in your team's hands, at platform pricing.

Best for: in-house creative teams that want scale and control. Ask us for a live demo.

10 · About ORA

About ORA.

Operators and researchers, not tourists in AI.

Product & AI

Bhavishya

Ex-founder, scaled and acquired. IIM Calcutta. 13+ years building AI products.

Engineering

Chirag

AI engineer building the generation, evaluation and platform systems. 8+ years of experience.

Creative & Ops

Vaibhav

Creative and operations head. Previously worked with Honda. 10+ years of experience.

Partnerships

Divya

Client partnerships: your single point of contact from brief to delivery. 10+ years of experience.

Offices HQ · GurgaonMumbaiBangaloreLondon
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11 · Start small, this week

Next steps.

Try ORA Platform

Take a live demo and trial access for you and your team.

Try ORA Studio

Share a few product photos and get finished, quality-checked imagery back.

Platform Walkthrough